How we work · the full playbook

Get a sold-out event. Do almost nothing.

Everything between that call and a packed room: ads, funnels, emails, automations, creatives. 30 to 90 days. Four clients a month.

See the results first

36+

events marketed

29K+

attendees reached

4.9/5

from organizers

The process below filled rooms for

A4M, American Academy of Anti-Aging Medicine

The 90-day machine

Ours looks like this, week by week.

Campaign board · Q4 Pipeline Summit · doors Oct 14Campaign boardWeek 6 of 10

T-8 weeks
wk of Aug 18
Strategy locked
- ICP doc v3 approved on the kickoff call
- Offer angle chosen: close Q4 pipeline before the budget freeze
- Channel mix set: Meta + LinkedIn + your email list
Shipped
T-6 weeks
wk of Sep 1
Funnel live
- Landing page shipped, 2 headline variants in test
- Registration form cut from 14 fields to 5
- UTM map + CRM sync verified end to end
Shipped
T-4 weeks
wk of Sep 15
Ads spending
- 14 creatives live, UGC beating static 2.1x
- CPL at $11.40, down from $19 in week one
- Lookalike seeded from your past attendee list
Live now
T-2 weeks
wk of Sep 29
Show-up machine arming
- 7-touch email flow loaded, 5 of 7 approved
- SMS wave drafted: reply YES and we hold your seat
- .ics calendar holds queued for every registrant
Arming
T-0
Oct 14
Doors open
- 812 registered, 63% forecast show-up
- Live check-in dashboard handed to your team
- You take the stage. We watch the numbers.
Up next
T+1 week
wk of Oct 20
Pipeline handoff
- Attendee list scored and synced to your CRM
- No-show retarget wave live within 48 hours
- Debrief call: what we would scale next time
Up next

MyWebGloryFor immediate release

Q4 Pipeline Summit opens registration

Doors October 14. 500 seats. Operators only.

Week of Sep 1 —

Registration opens at 09:00 ET. The landing page went live the same morning, the invite list mailed an hour later.

Media contact · press@yourcompany.com

Campaign run sheet · doors Oct 14

T-8Strategy locked
T-6Funnel live
T-4Ads spending
T-2Show-up machine arming
T-0Doors open
T+1Pipeline handoff

ticked off in front of you, week 6 of 10

T-6 weeks

The week the event stops being a plan.

landing page live · form cut to 5 fields · list mailed

Dates shift by market and channel mix, anywhere from 30 to 90 days. The sequence never does.

Division of labor

A lot of moving parts. Three of them are yours.

You stay the face and the closer. We stay the machine.

You handle

3 things

The kickoff call
One focused hour. Your event, your audience, your goals. The only meeting you can't skip.
The ad budget
Spend goes from your card straight to the platforms. We never touch it, mark it up, or hide it.
The closing
We hand you warm, scored pipeline. Your team takes the conversations and signs the deals.

A speaker mid-gesture addressing their own seated audience

We handle

Everything else

Paid acquisition
Account setup, ICP targeting, lookalikes, retargeting, daily optimization.
Funnels
Landing pages and registration flows, tested until they convert.
Email + SMS
Every touch from confirmation to the doors-open nudge.
Automations
Calendar holds, CRM sync, reminders that fire on time, every time.
Creatives
Static, video, UGC. Whatever the test data says to feed the ads.
Reporting
Registrations, cost, and forecast show-up, visible the whole way through.

The trade

Give us one call. Get ninety days of work.

Ads, funnels, emails, automations, creatives, daily numbers. The kickoff hour is the only thing this puts on your calendar.

The four steps

Everything else folds into four steps.

Day 0 · one call

Tell Us What You're Building

One focused call. You share your event, your audience, your goals. That's it, we handle the rest.

A structured intake before the call, so the hour goes deep, not wide
Your business model, offer, and ICP on the table
Independent market and competitor research on our side. We verify, we don't guess.

Weeks 1 to 2 · we build

We Design the Whole Machine

Ads, funnels, emails, automations, all custom-built around your event while you stay focused on what you do best.

Messaging framework: tone, angles, positioning that creates pull
The full funnel mapped, from first ad to post-event follow-up
Ads, funnels, emails, automations, and creatives, custom-built around your event

Weeks 3 to 9 · we run

We Run It, You Don't Lift a Finger

Campaigns go live. We monitor, test, optimize, and iterate daily. You just keep doing your thing.

Daily monitoring and test cycles across every live channel
Creatives rotated on performance data, not opinion
Weekly numbers you can read in one minute

Creative tests · Tuesday 07:40Live

V3 · UGC hook: your best seats are empty

Scaling

CTR 3.4%

V2 · Speaker headshot + agenda

Testing

CTR 1.9%

V1 · Static brand card

Paused

CTR 0.8%

Budget moved to V3 · CPL $11.40, down 41% since week one

A camera operator filming the speaker on stage while the audience watches from the floor — the room those numbers are measuring

Doors open · you collect

Show Up to a Full Room

Walk into your event with qualified attendees, strong show-up rates, and a pipeline that's already warm.

300 to 1,000 qualified attendees in the room
60%+ walking in live, not just registering
Warm pipeline scored and synced to your CRM

30-90

days, kickoff to doors

clients a month, never more

60%+

show-up, across 50+ events

300 to 1,000 attendees

60%+ show-up

Live in 30 to 90 days

One call starts the clock.
A full room stops it.

On the call we map your event, your audience, and the exact machine we'd build to fill the room. If the fit isn't there, we say so before you spend a dollar.

See pricing first

4.9/5 from 40+ organizers